Curvessence - Feminine Engineering

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A TRULY 21ST CENTURY BREAKTHROUGH IN BRA-DESIGN.

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CURVESSENCE VIDEO

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CURVESSENCE 3D BRA TECHONOLOGY - REPACING UNDERWIRES
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CURVESSENCE 3D BRA TECHONOLOGY - REPACING UNDERWIRES

CURVES VIDEO

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CURVESSENCE 3D BRA TECHONOLOGY - REPACING UNDERWIRES

CUPS VIDEO

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curvessence model
CURVESSENCE 3D BRA TECHONOLOGY - REPACING UNDERWIRES
curvessence model
curvessence model
curvessence model
CURVESSENCE 3D BRA TECHONOLOGY - REPACING UNDERWIRES
curvessence model
curvessence model
curvessence model
CURVESSENCE 3D BRA TECHONOLOGY - REPACING UNDERWIRES
curvessence model
curvessence model
curvessence model
CURVESSENCE 3D BRA TECHONOLOGY - REPACING UNDERWIRES

Curvessence - Feminine Engineering

After working for over 20 years in intimate apparel, pioneering the design of many of the world’s best selling bras, notably as Creative Director for Pleasure State and Elle Macpherson Intimates, I realised that fashion could also be combined with that elusive quality of comfort.

Some 50 years ago the underwire bra was introduced to women’s apparel. An innovation in its time, modern technology has passed it by. We still have a piece of unyielding steel that gives form and support to the bra, and is fundamentally uncomfortable. I decided there was a need to create a truly comfortable, supportive and feminine bra to replace the archaic underwire bra. For some years I have been exploring innovative design practice in bra’s, and I am passionate that looks and functionality should be addressed equally, to arrive at leading and innovative new products. Quite clearly the underwire bra needed to be re-engineered from scratch. My vision was to create a truly comfortable and supportive bra, delivering 3D Bra technology to replace underwires and Curvessence is the realisation of this vision.

Kay Cohen Signature

Kay Cohen Founder | CEO Curvessence Pty Ltd

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